{"id":100064,"date":"2026-05-18T14:48:14","date_gmt":"2026-05-18T12:48:14","guid":{"rendered":"https:\/\/www.efcom.de\/?p=100064"},"modified":"2026-05-19T11:06:22","modified_gmt":"2026-05-19T09:06:22","slug":"short-interview-with-pixelsoft","status":"publish","type":"post","link":"https:\/\/www.efcom.de\/en\/short-interview-with-pixelsoft\/","title":{"rendered":"Short interview with Amr Samy (PixelSoft)"},"content":{"rendered":"

[vc_row css=”.vc_custom_1708334309580{margin-top: 45px !important;}”][vc_column width=”1\/5″][\/vc_column][vc_column width=”3\/5″]

<\/div>

Interview<\/h1><\/div><\/div>
<\/div>

A conversation with
\nAmr Samy from PixelSoft\/Egypt<\/h1><\/div><\/div>[vc_single_image image=”100083″ img_size=”large” alignment=”center” css=”.vc_custom_1779176914650{padding-top: 60px !important;}”][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1779176979401{padding-top: 15px !important;}”][vc_column width=”1\/5″][\/vc_column][vc_column width=”3\/5″][vc_column_text css=”.vc_custom_1779114879803{padding-top: 35px !important;padding-bottom: 10px !important;}”]efcom:<\/span><\/strong><\/p>\n

Egypt is one of the most exciting and dynamic growth markets<\/strong> in the region. At present, the share of Egyptian factoring and leasing volume in the total African market is around 10 to 15%, with a continued upward trend. This is driven, among other factors, by the large population, the significant financing needs of SMEs, as well as the high demand related to infrastructure<\/strong> and vehicle financing. How do you currently assess the situation in the Egyptian market? <\/span><\/p>\n

 <\/p>\n

Amr Samy (PixelSoft):<\/span><\/strong><\/p>\n

Whenever you look at Egypt, you can see growth and development in the NBFI sector despite indicators that may suggest otherwise. That is why I believe Egypt continues to offer significant opportunities for growth<\/strong>, especially in this sector. <\/span><\/p>\n

When you look at the last 20 years \u2014 including all the economic, political, and geopolitical challenges, as well as the issues affecting surrounding countries and the Middle East region \u2014 it becomes clear that achieving growth in any sector is difficult.<\/span><\/p>\n

However, the NBFI sector has consistently demonstrated strong growth and development. Therefore, I believe the market has great potential<\/strong> and offers substantial opportunities. My expectation is that, over the next 10 years, the NBFI sector will at least double its current figures<\/strong>. <\/span><\/p>\n

For example, in the leasing and factoring sector, the market volume in 2021 was USD 3.9 billion, with the exchange rate at EGP 15.6 per USD. In 2025, the market volume reached USD 4.8 billion<\/strong>, with the exchange rate at EGP 48 per USD. Despite this significant currency devaluation, the sector still achieved growth of 23.08% over the last five years.
\n<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1730451135338{padding-top: 25px !important;}”][vc_column width=”1\/5″][\/vc_column][vc_column width=”3\/5″][vc_column_text css=”.vc_custom_1779102404722{padding-top: 35px !important;padding-bottom: 10px !important;}”]efcom:<\/span><\/strong><\/p>\n

There is a continuous diversification in the Egyptian leasing market \u2013 moving away from pure leasing companies toward integrated platforms<\/strong>. How do you view this development? <\/span><\/p>\n

 <\/p>\n

Amr Samy (PixelSoft):<\/span><\/strong><\/p>\n

We have reached a very strong position in terms of digital transformation<\/strong> and integrated platforms; however, we still need to make further progress regarding legal frameworks, mindset changes<\/strong>, and discussions with stakeholders on the ground in order to fully facilitate digital transformation.
\n<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1730451135338{padding-top: 25px !important;}”][vc_column width=”1\/5″][\/vc_column][vc_column width=”3\/5″][vc_column_text css=”.vc_custom_1779102394570{padding-top: 35px !important;padding-bottom: 10px !important;}”]efcom:<\/span><\/strong><\/p>\n

The Egyptian Financial Regulatory Authority (FRA)<\/strong> has a far-reaching steering role in the non-banking sector \u2013 and thus also in factoring and leasing. How do you see the role of the FRA over the next five years<\/strong>, particularly in the tension between market growth and regulatory stability? <\/span><\/p>\n

 <\/p>\n

Amr Samy (PixelSoft):<\/span><\/strong><\/p>\n

Over the last three years, the FRA has done excellent work in improving data accuracy<\/strong> by cleansing the market of inactive companies that had led to an inaccurate representation of the market, as well as by enhancing IT infrastructure<\/strong> and driving digital transformation while maintaining the highest cybersecurity standards.<\/span><\/p>\n

Over the next five years, I hope the FRA will be able to remove the barriers<\/strong> mentioned in the previous questions in order to achieve maximum growth and full regulatory control, which will lead to greater regulatory stability<\/strong>.
\n<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1730451135338{padding-top: 25px !important;}”][vc_column width=”1\/5″][\/vc_column][vc_column width=”3\/5″][vc_column_text css=”.vc_custom_1779102379148{padding-top: 35px !important;padding-bottom: 10px !important;}”]efcom:<\/span><\/strong><\/p>\n

Let us look at the future: In your view, how will digitalisation<\/strong> change the factoring and leasing industry in Egypt?<\/span><\/p>\n

 <\/p>\n

Amr Samy (PixelSoft):<\/span><\/strong><\/p>\n

I think this digitalisation will lead to targeting additional segments, especially markets in regions outside Greater Cairo and traditional businesses, enabling them to benefit from NBFIs through less complicated processes<\/strong> and legal frameworks (paperwork, etc.).<\/span><\/p>\n

That is why, as mentioned in the first question, my expectation is that the NBFI sector will reach double its current volume<\/strong>; with the inclusion of these segments, this growth becomes achievable.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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At present, the share of Egyptian factoring and leasing volume in the total African market is around 10…<\/p>\n","protected":false},"author":5,"featured_media":100083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[139],"tags":[347,181,223,140,346,345,193],"class_list":["post-100064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview-en","tag-ef3","tag-efcom-en","tag-efonline","tag-factoring-en","tag-growth","tag-new-customer","tag-strategy-en","category-139","description-off"],"yoast_head":"\nShort interview with Amr Samy (PixelSoft) - efcom gmbh | Proven and efficient standard software for factoring institutes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.efcom.de\/en\/short-interview-with-pixelsoft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Short interview with Amr Samy (PixelSoft) - efcom gmbh | Proven and efficient standard software for factoring institutes\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=”.vc_custom_1708334309580{margin-top: 45px !important;}”][vc_column width=”1\/5″][\/vc_column][vc_column width=”3\/5″][vc_single_image image=”100083″ img_size=”large” alignment=”center” css=”.vc_custom_1779176914650{padding-top: 60px !important;}”][\/vc_column][vc_column width=”1\/5″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1779176979401{padding-top: 15px !important;}”][vc_column width=”1\/5″][\/vc_column][vc_column width=”3\/5″][vc_column_text css=”.vc_custom_1779114879803{padding-top: 35px !important;padding-bottom: 10px !important;}”]efcom: Egypt is one of the most exciting and dynamic growth markets in the region. 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