Partnership
efcom and PixelSoft from Egypt sign partnership agreement

Left: Federico Avellán Borgmeyer (efcom) and right: Amr Samy (PixelSoft)
Neu-Isenburg, September 2025 – efcom gmbh and the Egyptian company PixelSoft have entered into a partnership. The aim of the signed partnership agreement is to support each other in the distribution & support of the respective partner solutions. This results in valuable synergies for PixelSoft, which specialises in leasing solutions for corporate and retail, mortgage & consumer finance softwares, and efcom, which is an expert in factoring and supply chain finance. The Egyptian factoring market has recently experienced rapid growth: at the end of 2024, the total factoring volume in Egypt exceeded £560 million. This makes Egypt one of the most important factoring players on the African continent, alongside South Africa, Mauritius and Tunisia. Factoring activities in Egypt focus on both SMEs and large companies in the international trade sector. Scalable, affordable digital solutions are a decisive factor in this context and are essential for further growth of the market there.
Federico Avellán Borgmeyer, Chief Partner Officer at efcom, says: “The market in Egypt is particularly interesting from a factoring perspective. A lot will happen here in the future. It’s all the better that we can rely on a strong local partner like PixelSoft for our sales activities. On the other hand, our Egyptian partner benefits from our extensive network in the DACH region and globally. In short: I look forward to a successful collaboration!
Amr Samy, Deputy Managing Director of PixelSoft, emphasises: ‘For us, the partnership with efcom is an excellent opportunity to expand our portfolio with a powerful factoring solution. Of course, we also hope to gain some sales momentum through the efcom network. It is a partnership between equals, which we are also very much looking forward to.’
Abdelrahman Elbeltagy, Sales Manager MENA Region: ‘A competitor is not always an enemy, it can be the best partnership for both of your organizations. This is the first thing we thought about when we met with PixelSoft the first time; two industry experts where there is a sweet spot for collaboration. I’m sure it’ll help us both in global expansion in new regions!’
From left to right: Federico Avellán Borgmeyer, Amr Samy and Abdelrahman El-Beltagy (efcom).
About PixelSoft
PixelSoft was founded in 1992 and offers customised software solutions and off-the-shelf products Leasing for Corporates & retail, mortgage & consumer finance with a focus on business applications. PixelSoft is an Oracle Solution Provider and also offers services in the areas of Oracle database administration, IT consulting, business analysis, project management and support. After entering the Saudi market, PixelSoft opened branches in Saudi Arabia (Jeddah and Makkah).
More information: www.pixelsoft.com.eg